Bonz
THE FREERIDE EXPERIENCE
Shaping the future of freeride skiing.
THE FREERIDE EXPERIENCE
Shaping the future of freeride skiing.
About Bonz
The mountains are our stage. We ride at the edge of what is possible.
Bonz is more than a ski team.
Bound together by freeride, we are a creative collective of professionals from many corners of skiing. Our strengths are a wide network, skills that reach well beyond skiing, and the freedom to think differently.
Eight active pro riders, and the film and photo creators who bring out the best in their skiing. We take world-class riding and its energy to the screen and to live events, as an experience you will not find anywhere else.
FOR THE NEXT GENERATION
A symbol for the next generation
For young skiers, we want the Bonz crew to stand for the style worth chasing.
The strength to stand on a competition podium, and the style that shines on film. Riders who embody both at a high level give the next generation something to be proud of, and something to hope for.
Through freeride competitions like Bonz Cup, a screening tour across Japan and freeride sessions, we keep raising the next generation and building a movement that carries the whole scene with it.
OUR PHILOSOPHY
Six Principles
Six promises Bonz stands by.
Be the freeride ski team that represents Japan
We think globally and ride with the pride of a team that leads freeride skiing in Japan.
Chase what makes skiing great, and spread it
We pursue the skill, the fun and the style of skiing more deeply than anyone, and live it. By sharing that appeal, we help more people in Japan ski.
Bring a smile to everyone through skiing
Through our riding, our films and the experiences we create, we bring joy to everyone we meet.
Carry the culture forward, and pass it on
We respect the ski culture built by those before us, evolve it in today's style, and hand it on to the next generation of riders.
Build a freeride culture that is Japan's own
We are building a refined ski culture unique to Japan, one that stands alongside Europe and North America.
Show the world the beauty of Japan's mountains
Our mountains are something to be proud of. Through our work we share their snow, their beauty and their possibilities with the world.
GALLERY
THE WORLD OF Bonz
Riding at the limit, mountains at dawn and dusk, time spent with friends. See the world of Bonz, as each of the eight riders lives it.
photo: pawlikowskimedia
photo: pawlikowskimedia
photo: pawlikowskimedia
photo: Ethan Stone
THEATER TOUR 2026
Screening Tour 2026
The Bonz screening tour visits three venues: Tokyo, Toyama and Sapporo. Watch our newest film and spend an evening with the riders. For Tokyo, get tickets on the STORES ticket page. For Toyama and Sapporo, register with the "Register for this venue" button (free admission list).
Tokyo
Tokyo Ski Night
B1FLAT, Daikanyama
1-34-17 Ebisu-nishi, Shibuya-ku, Tokyo, The House Bldg. B1F
DAY 14:00–17:00 / NIGHT 18:00–22:00
Advance ¥1,500 / Door ¥2,000 (incl. one drink)
Two sessions, one all-day ticket, re-entry allowed. No entry between 17:00 and 18:00. Advance tickets on sale until Nov 6, 23:59 JST. Organized by the Tokyo Ski Night Committee.
Toyama
Da Frends
Takaoka, Toyama
Start time to be announced
Sapporo
PROVO
Sapporo, Hokkaido
Start time to be announced
We do not send a confirmation email. Your name goes straight onto the door list, so please give your name at the venue reception on the day. Details and any changes are posted on this page and on our official Instagram.
Bonz CUP & SESSIONS
Where everyone who takes part
feels what freeride is about
By holding events not only at big resorts but at local ski areas like Kamoidake, we bring people back to those places again and again, which feeds directly into local tourism.
Bonz Cup
A competition built around the fun of freeride. Our own judging values creativity and expression as much as technique, so skiers of every level can enter. Started at Kamoidake, and now spreading to local ski areas across Japan.
Bonz Free Session
A freeride session where you ride with the Bonz crew. See pro technique up close and discover new ways to enjoy the mountain. Open to everyone, from young riders to adult skiers.
FILMS / ONLINE STREAMING
COMING SOON
We are preparing our past premiere films for online streaming and download.
Enjoy the excitement of the screenings at home or on your phone, any time.
STORE & GALLERY
Bring the Bonz style into your everyday life, and onto the mountain.
Find the latest items in our official online shop.
The official Bonz online shop sells the items the riders actually wear and use.
From apparel you can wear on the slopes or in the city, to still photographs and film works by our photographers. A lineup that lets you take the Bonz style home.
LINE UP | Items
Apparel
| ApparelOriginal Bonz wear for riding and for the street.
Gallery
| PhotographersBring the riders' defining moments into your space. Both still photographs and film works are available.
Art & Interior
| Framed PrintsMoments of the Bonz riders captured by photographers Daichi Motoki and Yuta Nakamura. All 17 works come as high-quality framed prints for your space.
PHOTO: DAICHI MOTOKI
PHOTO: YUTA NAKAMURA
SIZE & PRICE
All made to order, frame included. Finished on Fujifilm WALL DECOR gallery-type panels (approx. 21 mm thick) and shipped one by one with care.
How to order
Choose your artwork No. and size, then order from our official online shop. Each print is produced and framed to professional standards, packed carefully and shipped to you.
Order from the online shop* Product pages in the shop are being added one by one.
PARTNERSHIP
Japanese freeride skiing,
to the world and to the next generation.
Bonz Project 2025-2026: Partners wanted
Put your brand in front of the young generation riding the mountains right now.
We are looking for partners who will share Japanese freeride with the world and pass it on to the next generation, together with us.
SUPPORTED BY
WHY Bonz
Why brands choose Bonz
We reach people in their 20s and 30s.
Share of attendees in their 20s and 30s
at our nationwide screening events
The ski industry is getting older. Bonz answers that with numbers.
At the screening events held as a nationwide tour, 74% of attendees were in their 20s and 30s. The screenings draw the generation that is skiing right now, mostly men in their 20s and 30s.
Bonz is a team of eight active pro skiers: “WE ARE THE AVENGERS”. Through riding and film, we are a team that reaches the young, active generation directly, an audience conventional media struggles to reach.
RETURNS
What sponsors gain
Three clear returns
ASSET VALUE
Big savings on production
You get commercial rights to reuse the 4K/8K footage we shoot in the mountains. Footage that would cost tens of millions of yen to shoot on your own, ready to use in your promotions.
TARGET REACH
New customers
Through screenings and events across Japan and the riders' social channels, your brand reaches a young audience beyond the usual ski enthusiasts.
BRAND LIFT
A stronger brand
Pushing limits, respecting nature, raising the next generation. Take part in the story Bonz lives, and the way people see your brand changes.
ESG
Supporting ESG goals
Addressing social issues
Bonz goes beyond entertainment to face a real social issue: raising the next generation. We do more than ski.
Next generation
Free freeride clinics for kids and other programs help slow the decline in the number of skiers. Coaching straight from pro riders gives children a taste of how fun the mountains are, and the courage to try.
Regional revitalization
We hold events at regional ski areas, bring people back to them, and connect that directly to local tourism. The scenery in Bonz films makes people in Japan and abroad want to go there.
SPONSORSHIP MENU
Sponsorship plans
Three plans to match your business goals.
- Title sponsorship of the film (e.g. "[Your brand] presents")
- Commercial rights to all footage (for TV commercials, web and more)
- Product placement in the film
- The right to host a freeride tour with Bonz members
- A tourism promo video for your area (approx. 3 min)
- A screening event at your facility (ski area etc.)
- Naming rights to a scenic spot or riding zone in your area
- A short PR video focused on your product in use
- A field report on your product as gear the pros choose in extreme conditions
- Photos of the athletes using your product
* We will do our best to tailor a plan to your needs. Feel free to get in touch.
COLLABORATION
Collaboration ideas
There is more we can do together at your facility or resort.
Bonz Free Ride School
Bonz riders coach a clinic at your facility. It raises the next generation and brings in visitors at the same time.
Bonz Night
A night-skiing event with music and a DJ. It gives your ski area a new kind of night and draws a younger crowd.
Sessions for overseas visitors
Special riding sessions for guests from abroad. For people who come for Japan's snow, an experience they can only have here.
Let's build the future
together
We are not simply looking for funding. We want partners who will share Japanese freeride with the world and pass it on to the next generation, together with us.
Let's keep ski culture alive for the long run and grow your business at the same time. Join us in shaping the future of freeride.